What is Google Analytics and main purpose of Google Analytics?
Google Analytics is a web analytics software used to track the traffic on the website. The major purpose of analytics is to analyse the information about the site and make decisions to improve the site traffic and revenue.

What is meant by conversions and how will you track conversions through Google Analytics?
Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. In other words, if the user takes any desired action on the site, its considered as conversion. For example, filling the form, purchasing a product etc. We use Goals in Analytics to set the conversion tracking.

Define Session, Users and Pageviews
Session– In Google Analytics, a session is a gathering of connections that happen on your site inside a given date range. For instance, a solitary session can contain site visits, social associations, occasions, and ecommerce exchanges.
Users- In Google Analytics the clients are, that have had no less than one session inside chose date
Pageviews- In Google Analytics the site hits are the aggregate number of pages saw. Counting the rehashed perspectives of a solitary page.

In Google Analytics session time is 30 minutes and how to change it to 45 minutes?
By default, session time is 30 minutes and we can change it to 45 minutes by click on admin section and clicking on the session settings.
 What is meant by KPI in Analytics?
KPI means Key Performance Indicators. These metrics helps the business to analyse their websites based on the business objective.
Example of KPI: Users, Sessions, Avg Time, Bounce Rate, Conversion rate etc.

What are segments in Analytics?
Segments are used to define the subset of data in overall data. For example, we can create a segment for organic, paid traffic etc.

What are events in Google Analytics?
Events are user interactions with content that can be tracked independently from a web page or a screen load. we can create custom events to track downloads, play buttons and ajax load etc.

What are goals and how many goals can we create in analytics?
A goal defines a completed user activity, called a conversion, that contributes to the success of your business. We can have only 20 goals per one web property

What is Acquisition report in Google Analytics?
Acquisition report provides a window on the user Acquisition by channel, campaign, keyword, and source media.
Channels in the acquisition reports are rule based grouping of the most common sources of traffic.

What is benchmarking?
This metric helps us to compare our data with the market aggregated data from relevant industry who share the data anonymously.

What is Bounce Rate?
The percentage of users who leave the website without visiting any other page is bounce rate. Higher bounce rate is very negative for website, as users are not showing interest in the site.

What is the optimal bounce rate for website?
A good bounce rate is around 30% for websites.

What is Funnel in Goals?
Series of pages which are expected to be accessed to reach the destination page to complete the goal is defined as funnel.
For example, an e-commerce website funnel will be like.
Add to Cart => Signin/Singup => Add Address => Make Payment => Thankyou Page.

Can we delete the goals after created them in Google Analytics?
No, we cannot delete the goal. But we can stop recording the goal by disabling the goal.

What are custom Events in Google Analytics?
To track the changes in a specific metric, we can set parameters which can trigger and custom event is created.

What is mean by Users in Analytics?
It defines the users who have visited the site at least one time in given time frame.

What is meant by Cohort Reports?
A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension.

What is use of Acquisition Reports?
We can analyse the source of our traffic to the website.
Ex: Organic, PPC, social etc.

What is “Not Provided” data in Keyword Reports?
The keywords data which is blocked by Google and will not show in Analytics reports. Most of the website are unable to find the exact keywords for which a conversion was happened.

What is meant by Experiments?
Experiments tool is used to measure the results of campaigns with different design/view. It is also called as A/B testing.

What is attribution in Google Analytics?
An attribution model is the rule or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. In other words, the attribution can help us to know the proper touch points in the funnel.

What is Action in Google Analytics?
The action is literally what the user does. For example, let us consider a video player the actions performed on this are play, pause, share, get embed link, etc.

What is Realtime data in Analytics?
With this tool, we can analyse the present traffic on the site.

What is Label in Google Analytics?
Label Provides a bit more information about the user’s action.

What is E-Commerce tracking in Google Analytics?
Ecommerce tracking is a snippet of code you can include on your site or app to collect transaction data like product sales, purchase amounts, and billing locations, and connect it to your Google Analytics account.

Can we separate the users based on devices?
Yes, we can segment the data based on devices.  Under audience reports we can analyse this data.

Can we track Google AdSense data in Google Analytics?
Yes, using Publisher tab, we can connect our Google AdSense with Google Analytics

How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section

What is Exit rate in Analytics?
For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.

What is meant by Average Load Time?
The avg. amount of the time taken by the website to load it in the browser. The website must be loaded as fast possible for quick loading.

How will I identify the popular pages on my site?
The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behaviour section. This will display the top landing pages that are giving us the maximum visits.

How can you find the UA tracking code?
U.A stands for Universal Analytics. The Universal Analytics tracking code can be found in the admin section of web property.

What is RPC in Google Analytics?
RPC stands for Revenue Per Click is a metric available in Google Analytics for using of E-Commerce tracking.

What is a Search Depth in Google Analytics?
Search Depth in Google Analytics is the average number of page visitors viewed after performing a search on site.

What are cookies in analytics?
Cookies are the text files which are stored on the client computer.

What is Demographics in Google Analytics?
Demographics in Google Analytics shows the age group of people who is visiting our website.

What are the different types of product linking in Google Analytics?
The different types of product linking in Google Analytics are:
  • AdWords linking
  • AdSense linking
  • Ad exchange linking.
  • BigQuery
  • DoubleClick Bid Manager (DBM)
  • DoubleClick Campaign Manager
  • DoubleClick Search
  • Google Play
  • Postbacks
  • Search Console

What are Network referrals in Google Analytics?
Identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

What is the formula of ROI?
ROI stands for Return on Invest

The formula of ROI is: (Revenue – Cost) / Cost
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