What is a benefit of online advertising with Google AdWords?
It is beneficial to create multiple ad groups in order to:
What's one benefit of creating multiple ad groups?
Which AdWords settings are specified at the account level?
Which line of ad text would be disapproved based on Googles advertising policies?
How do managed placements on the Display Network work?
Which formula does Google use to rank keyword-targeted ads on Google Search
When resetting a password in AdWords, what should a user keep in mind?
A keyword with very low clickthrough rate (CTR) will usually receive:
Adding placements to an ad group
By adding managed placements to a Display Network campaign - you can show your ad:
The maximum cost-per-click (CPC) bid is the:
If an advertiser improves the Quality Score of a keyword, this keyword may:
You can use Display Planner to:
When sitelinks are set at both the campaign and ad group level, which will be displayed?
Which formula represents how Ad Rank is determined on Google search?
What should an advertiser use to organize ad groups?
Advertisers on Google search accrue cost in AdWords when:
A primary benefit of location targeting is that advertisers can:
What is it? Choose the most closely related answer
What is the impact of poor landing page quality on an ad group?
Quality Score and Ad Rank are calculated:
This means that you do not need to:
Higher Quality Scores typically result in:
When setting up an AdWords account, choose your currency and permanent time zone carefully because:
Which are required components of an ad group running on the Search Network?
Which is a factor that Google uses to target ads to users based on physical location?
This user may see ads targeted to:
Which is a benefit of Manager Defined Spend (MDS)?
A benefit of My Client Center (MCC) is the:
Which is a best practice for creating effective ad text?
A My Client Center (MCC) account functions primarily as:
If both keywords and placements are added to the ad group, they would work together to:
The Opportunities tab with AdWords can be used to:
In order to target this particular user, which campaign language setting should an advertiser use?
Why should you avoid adding duplicate keywords across ad groups?
Which best describes keyword contextual targeting?
Quality Score on Google search is evaluated
The main goal of automatic cost-per-click (CPC) bidding is to
Which can be controlled at the Ad group level of an AdWords account?
Which is a benefit of AdWords for search marketing?
When a campaign is showing as Pending within AdWords, it is:
Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
What type of bidding method is used to manage image ads on the Google Display Network?
What happens as a result of a search campaign consistently meeting its daily budget?
What happens when a campaign consistently meets its average daily budget?
What best describes Enhanced Cost-Per-Click (ECPC)
Grouping similar keywords together in an ad group will:
With social extensions, how are +1s calculated for your ad and Google+ page
Which potential factor does Google use to calculate a search campaigns recommended daily budget?
A lower CPA does not necessarily indicate higher profit. Why
Which best describes the Optimize ad rotation setting in AdWords?
How can the AdWords average daily budget setting help when starting out?
Which is one characteristic of the Accelerated delivery method?
Which is a benefit of search advertising with Google AdWords?
Which is the best way for Bob to limit her access to only those accounts?
Which bidding strategy should you use to achieve this goal?
Which bidding strategy should you use to achieve this goal?
Your client wants to improve her ad position. What would you recommend?
Which client would you advise to advertise on the Google Search Network?
How can you use this data to optimize your client's bidding strategy?
Which of these metrics is especially important to clients who are running a branding campaign?
On the Google Display Network, your ad is eligible to show on a webpage if you’re:
Keyword Planner can help you build a new Search Network campaign by:
A standard AdWords text ad is made up of:
Which targeting method would you use to reach these people?
Which factor should be most important for this advertiser when deciding keyword bids?
How can you see if people are searching for your client's services during the early morning and evening hours?
Which client would you advise to use radius targeting?
What does converted clicks measure?
Your ad can show to a user when your targeted language matches:
Your ad can show to a potential customer when your targeted language matches
You can win a higher ad position in the auction with a lower cost per click (CPC) bid by:
You can win a higher ad position in the auction with a lower cost per click (CPC) bid by:
Which of the following items is not a component of Quality Score?
In order to appeal to customers on mobile devices, it's important to
You would choose to advertise on the Google Search Network if you wanted to
An advertiser should group their campaigns by
Which is a benefit of advertising online with Google AdWords?
What's one benefit of promoting your products with a mobile apps campaign on the Display Network?
When building a keyword list for a Display Network campaign, you should do which of the following
If you'd like your ads to show on certain sites across the Internet, you can add these websites as
You would choose to advertise on the Google Display Network if you wanted to
You can use Keyword Planner to identify
You can use Display Planner to
You can use audience targeting to show your ads to
When someone clicks your ad, the actual amount you're charged will be
What's one of the main benefits of using ad extensions?
Which ad extension would you use for an advertiser who has a chain of restaurants?
Conversion Optimizer can help drive conversions by using your conversion history and
What would be the most appropriate landing page for his ad?
Which statistic indicates how often a click has led to a conversion?
Each campaign in your AdWords account should have a single:
What is the benefit of having multiple ads in an ad group?
Clyde wants to raise the profile of his dance school. A Display Network only campaign can help him:
Why should you link your client's AdWords account to Google's Webmaster Tools?
What's a reason to use the Search Network with Display Select campaign type?
Which is a benefit of advertising online?
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