Google Analytics Certification Exam Questions with Answers

Which of the following is not a required parameter in the URL builder?

Which of the following metrics would most strongly suggest a poorly performing landing page?

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:

Which of the following is a hit type tracked by Google Analytics?

Which of the following could be measured by defining a goal in Google Analytics?

Which of the following would prevent destination goal conversions from being recorded?

True or False: The order in which filters appear in your view settings matters.

True or False: When you share a link to a custom report, you share the data in the report.

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

 

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

True or False: Once a view is deleted it cannot be restored.

What is the URL parameter that autotagging appends to an AdWords destination URL?

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

You can adjust the report sample size in Google Analytics by:

Which report would you use to determine the percent of your site traffic that has already been to your site before?

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

Using filters, you can _____

Which of the following are measures of traffic volume?

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.

Google Analytics can recognize returning users:

Which of the following are dimensions?

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

Which of the following metrics shows the number of times your ads were displayed?

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?

You should add Analytics tracking code to your site________

Specifying a goal value allows Google Analytics to calculate _______

What is the purpose of the URL Builder?

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select

What is the first step of analytics planning?

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?

Which of the following is a session level interaction?

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Which of the following would you use to set up a custom alert?

Which of the following are possible uses of views within a single Google Analytics account?

Which of the following are tracked by Site Speed reports?

Which of the following is a valid tagged custom campaign

Which of the following is a benefit of using segments in your data analysis?

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

Which of the following is an advantage of implementing Google Tag Manager?

Which Analytics API allows you to access your Google Analytics account configuration data?

What does the Time Lag report indicate?

Which dimension is not included in the Adwords reporting section of Google Analytics?

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

You define a Destination URL goal by:

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

What is the main purpose of the Mutli-Channel funnel report?

The User ID feature is commonly used with which of the following website layouts?

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

Why would it be useful to assign a value to your goal in Google Analytics?

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

When you create a new Channel Grouping in a view, you can:

When should you use manual tagging?

Which of the following metrics is available when Site Search tracking is enabled?

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

What reports would you use to determine if you should consider expanding your advertising to new markets?

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

What is a benefit of using Google Analytics for Remarketing?

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Google Analytics can collect behavioral data from which systems?

Auto-tagging is a feature that is used with which type of traffic?

Google Analytics can identify that two sessions are from the same user if:

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

What is an assisted conversion?

What is an attribution model in Google Analytics?

Adding filters to a view in Google Analytics allows you to: