What do you know about Adobe Analytics?
Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. It helps gather, organize, analyse, and report on everything customers do through web analytics. It provides tools to segment audiences, report on individual transactions and integrate your online and offline data, creating one source of truth for your business.
What is the primary purpose of an eVar?
View conversion events in the context of data dimensions.
What is meant by dashboard creation?
Dashboard Creation is the process of creating space to put in all the data together to perform analysis easily. The dashboard will help in allowing the companies to find more improvements or analysis with the collected data. It helps in separating the services, products. It helps in filtering the products and services based on the regions as well.
Is it possible to connect Adobe Analytics to a Data warehouse or Teradata or Hadoop?
Yes, on combining Adobe Analytics with the data warehouse, it will create a consolidation of all the data, both the internal and external data storages
What is the difference between Adobe Analytics and Google Analytics?
Adobe Analytics is capable of integrating with third-party tools, while Google Analytics can integrate with third-party tools in data analytics languages like Python, R, SAS etc. Adobe Analytics has dedicated customer support and provides free online services for support while Google Analytics does not have any dedicated customer support team.
What is the max size of the s.channel (site sections) variable?
if s_account is empty, not declared, or contains an unexpected value?
No data will be collected.
New Updated AEM(Adobe Experience Manager) Interview Questions and Answers for 2023
What is maximum number of report suites that a company can use?
How to use s_account?
s_account is use when setting the report suite.
What is the saint API used for?
Importing meta-data to describe and group reporting values.
Which is not an allowed allocation setting for conversion variables?
Decaying is not an allowed allocation setting for conversion variables.
What is multi-suite tagging?
Sending SiteCatalyst data to two or more report suites is called Multi-suite tagging.
How can you compare two date ranges in a single report in ranked view?
Click “Compare Dates” in the calendar module.
What is the best method for adding meta-data to sitecatalyst variables?
Classifications are the best method for adding meta-data to SiteCatalyst variables.
What type of sitecatalyst variable/report would you use if you want to see pathing behavior?
Traffic variables (sProps).
Which is not a possible value in the referrer types report?
How will commas in my product name interfere with my data?
They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.
What does the acronym 'saint' stand for?
SiteCatalyst Attribute Importing and Naming Tool.
Which sitecatalyst features allows you to visually show website performance and track progress against set goals?
Targets features allows you to visually show website performance and track progress against set goals.
What is the default expire after setting for newly enabled conversion variables (evars)?
Visit is the default “Expire After” setting for newly enabled conversion variables (eVars).
How many custom evars are available in each sitecatalyst report suite?
75 custom eVars are available in each SiteCatalyst report suite.
When using link tracking, which adobe analytics report will be populated if the second argument in s.tl() is a 'o'?
When using link tracking, Custom Links Adobe Analytics report will be populated if the second argument in s.tl() is a ‘o’.
For improved clickmap tracking, where should the s_objectid variable be set?
In the onClick event handler of a link.
What is used to breakdown traffic variables (sprops) by one another?
What is the best way to de-duplicate sitecatalyst metrics?
Serialization is the best way to de-duplicate SiteCatalyst metrics.
Where can you go to share a previously created bookmark with other users?
Favorites > Bookmarks > Manage Bookmarks.
What is the correct syntax for capturing an event called “booked flight” in event1?
Which is not required in order to capture paid search keywords?
The paid search keywords reports must be enabled by Adobe ClientCare.
What is a list prop?
A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.
What is the purpose of the pagetype variable?
Captures URLs that lead to a 404 Error Page.
What is the difference between participation and allocation?
Participation assigns full credit and allocation assigns partial credit.
What is the proper syntax to capture a product being added to the shopping cart?
s.events=”scAdd” s.products=”;Adipure 11pro”
Which are not true about classifications?
Classifications can be applied to out-of-the-box reports.
What is the difference between product and conversion syntax for merchandising variables?
Product Syntax is set in the s.products variable, while Conversion Syntax is not.
