Adobe Analytics Interview Questions and Answers

Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. It helps gather, organize, analyse, and report on everything customers do through web analytics. It provides tools to segment audiences, report on individual transactions and integrate your online and offline data, creating one source of truth for your business.

View conversion events in the context of data dimensions.

Dashboard Creation is the process of creating space to put in all the data together to perform analysis easily. The dashboard will help in allowing the companies to find more improvements or analysis with the collected data. It helps in separating the services, products. It helps in filtering the products and services based on the regions as well.

Yes, on combining Adobe Analytics with the data warehouse, it will create a consolidation of all the data, both the internal and external data storages

Adobe Analytics is capable of integrating with third-party tools, while Google Analytics can integrate with third-party tools in data analytics languages like Python, R, SAS etc. Adobe Analytics has dedicated customer support and provides free online services for support while Google Analytics does not have any dedicated customer support team.

100 bytes

No data will be collected.

No limit.

s_account is use when setting the report suite.

Importing meta-data to describe and group reporting values.

Decaying is not an allowed allocation setting for conversion variables.

Sending SiteCatalyst data to two or more report suites is called Multi-suite tagging.

Click “Compare Dates” in the calendar module.

Classifications are the best method for adding meta-data to SiteCatalyst variables.

Traffic variables (sProps).

Mobile Apps.

They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.

SiteCatalyst Attribute Importing and Naming Tool.

Targets features allows you to visually show website performance and track progress against set goals.

Visit is the default “Expire After” setting for newly enabled conversion variables (eVars).

75 custom eVars are available in each SiteCatalyst report suite.

When using link tracking, Custom Links Adobe Analytics report will be populated if the second argument in s.tl() is a ‘o’.

In the onClick event handler of a link.

Correlations.

Serialization is the best way to de-duplicate SiteCatalyst metrics.

Favorites > Bookmarks > Manage Bookmarks.

s.events=”event1″.

The paid search keywords reports must be enabled by Adobe ClientCare.

A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.

Captures URLs that lead to a 404 Error Page.

Participation assigns full credit and allocation assigns partial credit.

s.events=”scAdd” s.products=”;Adipure 11pro”

Classifications can be applied to out-of-the-box reports.

Product Syntax is set in the s.products variable, while Conversion Syntax is not.