What is SEO?
SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and another major search engines.

What is a Search Engine?
A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Why SEO so important?
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

What tools do you use for doing SEO?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, etc.

Who are the Founders of Google?
The founders of Google are Larry Page and Sergey Brin

Who is Matt Cutts?
He is the head of web spam team at Google.

What is World Wide Web?
The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

What is a Domain?
On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

What is domain extension?
Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

What is a website?
A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.

What is a Web server?
A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
What is Web Hosting?
Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

What is Crawling?
Crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

What is Indexing?
Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

What is SERP?
SERP Stands for Search Engine Result Page. SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

What is organic search result?
Organic search result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “natural” result.

What are paid search results?
Paid search results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section.  While SEO is optimizing the site to increase the organic ranking of a site.

What is On Page SEO?
On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

What is Off Page SEO?
Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

What is the difference between On Page SEO and Off Page SEO?
On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.
Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.

What is the definition of keyword?
Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

What is long tail keyword?
Long tail keywords are phrases containing over 3 to 4+ words that make search results highly specific. long tail keywords are easy to rank compare to single word keyword.

Which is the most important area to include your keywords?
Page title and Body text are the most important areas where we can include keywords for the SEO purpose.

What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

What are Heading tags?
In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.

What is Canonical URL?
a canonical URL is an authoritatively correct URL for a resource. Canonicalization is the process of choosing the best URL when there are several options.
For example, most people would consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But technically all of these urls are different.

What is Page Title?
Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL and also appears at the top of a browser.

What are the limitations of title tag?
Title tag can be between 66-70 characters.

What is URL?
Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web. URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

What is SEO friendly URL?
SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved. SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.
Clean and simple URL helps users and search engines to understand a page topic easily.

What are meta descriptions?
Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.

What are the limitations of meta description tag?
Meta description tag can be between 160-170 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

What is a landing page?
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

What are crawl stats?
The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.

What are backlinks?
The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link. These links play an important part in SEO.

What is a Do-Follow link?
A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

What is a No-Follow link?
A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.
No-follow link attributes are structured in the following manner:
<a href=”http://www.example.com/” rel=”nofollow”>Link text</a>

What is internal linking?
Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.

What are incoming links?
Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.

What is an outgoing link?
An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain.

What is Cross Linking?
Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

What is HTML Sitemap?
An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website. HTML sitemap contains all formatted text files and linking tags of any website.

What is XML Sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

How can I see what pages are indexed in Google?
There are two ways to see if the webpages of any specific website are indexed by Google.
Through Google Webmaster Tools After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
You can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

What are doorway pages?
Doorway Pages also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

What are 404 errors?
When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

What is anchor text?
Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

What is Image Alt Text?
Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about. The Image Alt text is generally considered as the title of an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.

What is Google Search Console?
Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites. Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button.

What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.

What is Google Analytics?
Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites. It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

What is domain authority?
Domain authority is a metric which was created by Moz (SaaS company), for the purpose of rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So, the higher the domain authority of a website, the higher its ranking in search engines.

What is Search Engine Submission?
it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.

What is Directory Submission?
Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.

What is Article submission?
Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.

What is Press Release submission?
Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.

What are Classified ads?
A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.

What is Forum Posting?
Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.

What is Social Bookmarking?
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.

What is RSS Feed?
RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.

What is Guest posting?
Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of a guest post.

What is Blog commenting?
Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.

What is Google Algorithm?
Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

What is Google Panda?
Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

What is Google Penguin?
Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

What is Google Hummingbird?
Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

What is Google Pigeon Update?
Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

What is Mobilegeddon?
Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

What is HTTPS/SSL Update?
HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.

What are Google Sitelinks?
Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results. These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.

What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

What is SEO Audit?
An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.

What is cloaking?
Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.

What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

What is keyword density?
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.

What is keyword frequency?
Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

What is Disavow tool?
Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.

What is Google Fetch?
Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
This tool can be effectively used for the following purposes:
  • Troubleshooting webpages to improve the performance in SEO.
  • Submitting pages for indexing whenever the content is changed significantly.
  • Finding out the pages affected by any malware attack.

What is Google’s Rich Answer Box?
A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:
  • Answers provided by Google
  • Basic Snippets
  • Featured Snippets

What is Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Name few Black Hat SEO techniques?
  • Link Farming
  • Hidden text, etc.
  • Gateway or Doorway pages
  • Cloaking
  • Keyword Stuffing

What is the meaning of competitive analysis?
A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

What is contextual backlink?
Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.

What is Duplicate content?
Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

What is bounce rate?
Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

What is Pogo-Sticking?
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.
This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.

What’s the Difference between bounce rate and pogo sticking?
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content, the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

What’s the Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.

What is Alexa Rank in SEO?
Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been. The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.

What is Google trends?
Google Trends is a public web facility of Google Inc. that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world. The Google Trends tool uses real-time search data to help you gauge consumer search behaviours over time.
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